Sample deliverable · gateway landing page for Soro Futbol Academy
Poway & San Diego, CA · Private & small-group training Test — headline A

Where talent meets hard work.

Train with a coach who's played professionally in four countries — and learn the game the way it's actually played at the next level. Every session pairs real skill work with a goal your player sets for themselves, on and off the field.

No long-term contract required to start — one evaluation session, then you decide.

Coach Ray coaching a player during a Soro Futbol Academy training session Real training day, Soro Futbol Academy

This is your player if…

Parents come to us at a few specific moments. See if one of these is you.

Club practice isn't enough — your player needs individual skill work between team sessions.

You want a coach with real playing experience, not just a coaching certificate.

Your player is starting out and needs fundamentals built the right way, from day one.

You want training that builds confidence off the field, not just skill on it.

You're tired of DMing and waiting to hear back about a session — you just want to book one.

You've watched the Instagram highlights and want to know what a real session looks like.

Training programs

Every program builds from the same philosophy: every day is a chance to get better. (Illustrative program list & pricing — to confirm exact offerings and rates with Coach Ray.)

Coach Ray running a private coaching session
1-on-1

Private Training

Focused, individual sessions built around your player's specific weaknesses and goals — the fastest way to see real improvement.

From $65/session
Players working on footwork and 1v1 moves
Small Group

Skills & Ball Mastery

Small-group sessions (3–5 players) on footwork, first touch, and 1v1 moves — the technical foundation every player needs.

From $35/session
Camp group running a goal-scoring drill
Seasonal

Camps & Clinics

Multi-day camps timed to school breaks and the club calendar — a concentrated push on skill, fitness, and game reading.

Book by season · limited spots

Meet Coach Ray.

The founder of Soro Futbol Academy has played the game at a level most local coaches only talk about.

Coach Ray, founder of Soro Futbol Academy
Coach Ray Founder, Soro Futbol Academy

Grew up playing soccer in San Diego and came up through clubs including Nomads Academy, then took his game to Assyriska FF (Sweden), Sandhausen SV (Germany), Atalanta Primavera (Italy), and Nervion (Spain) — training and playing alongside some of the best coaches in the world. Coach Ray found an even bigger passion for the game through coaching, and has dedicated himself to helping every player reach their highest level, on the field and off it.

Follow the season as it happens.

Real training, real games, real progress — this grid mirrors what's already live on @sorofutbol. The production build embeds the feed directly, so new posts show up here automatically.

Follow @sorofutbol →
Goal drill during a Soro Futbol Academy training sessionGame day energy
Players racing for the ballFull send
Close-up of the Soro Futbol Academy jersey and logoJersey pride
Player under the lights at a night sessionUnder the lights
Coach Ray coaching a player one-on-oneCoach's corner
Team huddled together before a sessionTeam energy

All six tiles are real Soro Futbol Academy photography — sourced from the client's own photo library, not stock. Nothing here is illustrative.

What parents are saying

Real feedback from Soro Futbol Academy families. (Placeholder examples — the live page ships with real testimonials collected from current parents; this is the section currently empty on sorofutbol.com.)

★★★★★
"My son's first touch has improved more in two months than in a full season of club practice."
— Parent, placeholder quote
★★★★★
"Coach Ray pushes hard but every kid leaves wanting to come back."
— Parent, placeholder quote
★★★★★
"The goal-setting part surprised us — it's not just soccer, it's confidence."
— Parent, placeholder quote
Young player working on footwork in the backyard
Free guide for parents

Is your athlete ready for Soro's?

Not ready to book yet? Start here. A free, step-by-step guide to help your player build the skills and confidence to walk into their first Soro Futbol Academy session ready to go — plus simple drills you can run together at home, no experience needed.

  • 5 at-home touches & first-touch drills any parent can run in the backyard
  • What to expect at a first session, so your player walks in confident, not nervous
  • How to know when they're ready to go from "just practicing" to their first real session

No pressure, just a free resource — a great next step if booking feels like a big first ask. Drops the parent into a dedicated confidence-building email series (see sample email in the social & email mockups).

Coming to the blog & feed

Six ways we'll keep showing up for your family.

A preview of the ongoing content built around Soro Futbol Academy — practical for parents, real for players. (Content pillars — the categories every post, article, and email ladders up to.)

🤝
Pillar 01

On the Field, Off the Field

Respect, listening, and resetting after every play — plus film study, strength, and academic balance.

🎥
Pillar 02

Proof on the Pitch

Real training clips, drills, and stories straight from Soro Futbol Academy sessions.

🏆
Pillar 03

Club-Ready

How to prepare for tryouts, and how to supplement your player's club training.

🩷
Pillar 04

Community & Belonging

SISL to the front fields — the invite every family at North County Soccer Park hopes for.

👨‍👩‍👧
Pillar 05

Parent's Sideline Playbook

Practical advice for parents — nutrition, burnout, and how to support without over-coaching.

Pillar 06

Skill & Position Breakdown

Position explainers and age-appropriate drills, straight from Coach Ray.

Test — CTA B: "Reserve My Spot" vs. "Book a Free Evaluation"

Let's get your player on the field.

Tell us your player's age and current level. We'll follow up within one business day to schedule a free evaluation session — no more waiting on a DM.

Sample form · wired to the managed tech stack's lead capture + calendar booking in the live build.