The motion that turns a follow into a booked session.

A representative week of pillar-rotated social built from real Soro Futbol Academy photography, plus the lifecycle email sequence that answers every inquiry automatically — so nothing depends on Coach Ray checking DMs between sessions. Mocked in native platform frames below, not plain text, so it reads the way it'll actually look in a feed or an inbox.

Email 1Within minutes

Instant reply · confirm receipt

Confirms the inquiry landed, sets expectation of a follow-up within one business day, and links Coach Ray's bio so the parent can read his coaching background while they wait.

CTA → Read Coach Ray's story

SORO FUTBOL ACADEMY

Got it! Here's what happens next.

We received your evaluation request — here's the plan.

Hi there — thanks for reaching out to Soro Futbol Academy! We've got your request and Coach Ray will personally follow up within one business day to find a time. In the meantime, here's a little about the coach your player will be training with.
Read Coach Ray's story →

Soro Futbol Academy · Poway & San Diego, CA · You're receiving this because you requested an evaluation.

Email 2Day 1

Personal follow-up · pick a time

Direct scheduling link to book the free evaluation session. Removes the back-and-forth that currently happens over email/DM.

CTA → Book your evaluation time

SORO FUTBOL ACADEMY

Let's find a time for your player's evaluation.

Pick a slot — no back-and-forth needed.

Coach Ray here — I'd love to get your player on the field for a free evaluation session. Pick whatever time works best below and it's locked in, no back-and-forth required.
Book your evaluation time →

Soro Futbol Academy · Poway & San Diego, CA · You're receiving this because you requested an evaluation.

Email 3Day 3, if unbooked

Proof · remove hesitation

Real training photography and a parent testimonial. Answers the unspoken question — "is this worth it?" — with proof instead of a sales pitch.

CTA → Watch a session, then book

SORO FUTBOL ACADEMY

What a Soro Futbol Academy session actually looks like.

Real training, real progress — see for yourself.

No pitch here — just a look at a real session. "My son's first touch has improved more in two months than in a full season of club practice." — Soro Futbol Academy parent. See it for yourself, then grab a time.
Watch a session, then book →

Soro Futbol Academy · Poway & San Diego, CA · You're receiving this because you requested an evaluation.

Email 4Day 6, if unbooked

Objection · de-risk the first step

Directly answers the "is this a big commitment?" hesitation. One session, no obligation — the parent decides after that.

CTA → Book the no-obligation evaluation

SORO FUTBOL ACADEMY

No contract. Just one evaluation session.

One session, no obligation — you decide after.

No pressure, no contract — just one evaluation session so your player can meet Coach Ray and try it out. You decide what's next after that, not before.
Book the no-obligation evaluation →

Soro Futbol Academy · Poway & San Diego, CA · You're receiving this because you requested an evaluation.

Email 5Day 10, if unbooked

Close · last direct ask

Short, warm, direct ask with the booking link. Always ends on a scheduled next action, never "let us know."

CTA → Book my player's evaluation

SORO FUTBOL ACADEMY

Still want to get your player on the field?

One quick link — we'll take it from there.

Just checking in — if you're still looking to get your player on the field with us, here's the link to grab a free evaluation time. We'd love to have them.
Book my player's evaluation →

Soro Futbol Academy · Poway & San Diego, CA · You're receiving this because you requested an evaluation.

Once booked, parents move into a light seasonal nurture — camp/clinic reminders and highlight-reel recaps — pulled from the same social pillars above. Every post and email routes through the same managed pipeline so nothing depends on memory.