One managed platform runs the capture, follow-up, and booking underneath sorofutbol.com — no rip-and-replace, nothing new for Coach Ray to log into day to day. This is the exact configuration to stand up so the Blueprint has somewhere to run.
Booking, follow-up, and reporting live in a single managed platform, so no inquiry depends on Coach Ray remembering to check a DM, an email, and a contact form separately.
Today, every inquiry funnels through a generic "Send Message" form or a mailto link, with no automatic follow-up. The managed stack catches every inquiry the moment it lands.
A booking calendar, lead capture forms, automated follow-up, and source tracking (Instagram vs. site vs. referral) — run by 9xNine, visible to Coach Ray, invisible to parents.
The front door and everything that catches an inquiry. Branded to Soro Futbol Academy's navy-and-green system.
One pipeline, so every inquiry has a visible status instead of living in someone's inbox.
"Evaluation Booked" is the core conversion event the whole system optimizes toward — it's the step the current site has no path to at all.
The "nothing slips through" layer — instant response, the inquiry-to-booked-session sequence, and seasonal reminders.
| Workflow | Trigger | What it does |
|---|---|---|
| Instant reply | Form submit or DM keyword | Auto-reply within minutes; create + tag contact; move to "New Inquiry". |
| Inquiry → booked session (5-email) | Form submit | Runs the sequence in this package; ends with a direct booking ask. |
| Booking confirmation | Evaluation booked | Confirmation + reminders (24h, 2h); move to "Evaluation Booked". |
| No-show recovery | Missed evaluation | Re-engage + re-book link; move to "Nurture" if no response. |
| Seasonal camp reminder | Camp window opens | Alerts past and current families ahead of each camp/clinic enrollment window. |
| Testimonial request | Session milestone reached | Prompts a parent for a short review, feeding the "Proof on the pitch" pillar. |
What stands up first so Month 1 of the Blueprint can go live.
Provision the managed workspace; apply the navy-and-green palette, wordmark, and fonts from the preliminary brand tokens.
Build the gateway page, evaluation booking form, and live calendar.
Create the inquiry-to-enrolled pipeline above and map tags and sources.
Build the six workflows above; test each path end to end before going live.
Wire source attribution, confirm the link is live in the Instagram bio and on sorofutbol.com, then route the first inquiries through.
Spark Start covers stand-up of this stack in Month 1, so execution begins immediately rather than after a separate setup phase.