You've built a real Instagram following, a library of training video, and a coaching story most local academies can't touch. What's missing is the system that turns a follow or a DM into a booked training session — without adding another thing to Coach Ray's plate. This is that system.
Prepared by 9xNine for Soro Futbol Academy · Phase 1 Blueprint · Goal: a full, steady training roster
The story and the audience already exist. What's missing is the plumbing that turns attention into a booked session.
Coach Ray played for Nomads Academy, Assyriska FF (Sweden), Sandhausen SV (Germany), Atalanta Primavera (Italy), and Nervion (Spain). Most local academies can't claim anything close to that résumé.
An active Instagram (@sorofutbolacademy), a Facebook page, Vimeo training highlights, and a photo gallery — real proof of work, sitting mostly unused between posts.
The site has one contact form and a mailto link. There's a "Reviews" section with nothing in it. No program list, no pricing, no email follow-up — every inquiry depends on Coach Ray remembering to reply.
This Blueprint closes the gap: a gateway landing page with real programs and a booking path (see the sample landing page), an email follow-up sequence so no inquiry goes cold (see the sample social/email blueprint), and a managed tech stack that catches every lead automatically.
One buyer, two entry points. Everything published maps back to this.
Core message: "Where talent meets hard work" isn't a slogan — it's what happens when a player trains with someone who's played at a professional level and treats every session like it matters.
Player is roughly 6–17, plays for a club or is just starting, and the parent is looking for training that develops real skill — not just another practice. Trust in the coach's credentials and visible improvement drive the booking.
Sports & recreation verticalWatches the Instagram highlights and drill videos, likes and comments, but has never messaged to ask about a session — because there's no clear next step shown anywhere in the feed or on the site.
Warm audience, zero funnelThis is you if… you've built a real following but rarely turn it into bookings · inquiries come in by DM or email and sometimes slip through · you don't have time to build a program page, a booking flow, and a follow-up sequence yourself · you'd rather coach than manage a marketing stack.
Everything published ladders up to one of these six, built directly from what's already true about Soro Futbol Academy — not generic soccer-academy boilerplate. Backlog IDs (SORO-##) point to the scored item that ships each one first.
The standard behind the skill — respect for coaches and teammates, staying coachable, resetting instantly after a good play or a bad one. Plus the off-field side: film study, strength work, and balancing school with the sport. Real club-soccer prep, not just Soro's polish.
Highlight videos, drills, and — once collected — parent testimonials, published on a real cadence instead of sitting idle.
How to prepare for club tryouts, and how to supplement an athlete who's already on a club team — the calendar-driven pillar.
The real pipeline: kids come up through SISL at North County Soccer Park, aspiring to reach the front fields where Soro's trains. Parents watch Coach Ray before they ever talk to him, hoping their kid gets the invite. That pull already exists in person — this pillar gives it the same reach online.
Practical, non-technical support aimed at the parent, not the player — nutrition, burnout, how to help without over-coaching.
Technical, evergreen education — position explainers and age-appropriate drills that reinforce coaching authority.
The top of this list is the launch sprint — weighted toward whatever turns an existing follower into a booked session.
| Asset / content | Pillar | Phase | Score | Why it ranks here |
|---|---|---|---|---|
| Gateway landing page + booking form | Core | Launch | 10 | The missing front door. Nothing converts until a real programs-and-booking page exists. See sample landing page. |
| Inquiry → booked-session email sequence | Core | Launch | 9 | Replaces manual DM/email replies so no inquiry goes cold. See social/email blueprint. |
| "Meet Coach Ray" credibility post | 04 | Launch | 9 | The single strongest differentiator; anchors the brand and feeds every other channel. |
| Parent testimonial collection + display | 02 | Launch | 8 | Fixes the empty "Reviews" section — the clearest trust gap on the current site. |
| Camp/clinic seasonal landing page | 03 | Scale | 7 | Timed to the next enrollment window once the core funnel is live. |
| Weekly drill-highlight social cadence | 02 | Scale | 6 | Repurposes existing Vimeo footage into a consistent posting rhythm. |
Gap analysis in one line: the proof already exists — pedigree, video, a real following. The launch sprint exists to catch that attention and turn it into a booked session instead of an unanswered DM.
Direction, not a locked grid — a full, dated production calendar is the Phase 2 / Strategy-Only deliverable if you choose that path.
A managed platform runs underneath — bolted onto sorofutbol.com, not replacing it. Full configuration is documented in the companion build spec.
The same two-path model offered to every client. Default recommendation: Spark Start, or Strategy-Only if you'd rather run it yourselves.
Pillars, calendar, and production-ready briefs — yours to run however you like. Clean handoff into execution later if you decide you'd rather have it managed.
Month 1 is $3,000 and includes the full $4,000 build — plan plus first month of execution, tech stack stood up. The engine is live in month one instead of waiting for month two.
15+ years in B2B marketing and digital growth, the last five deep in HubSpot CRM, marketing automation, and lifecycle marketing. Principal Strategist at Beech Street Digital and founder of the 9byNine consultancy behind the 9xNine offering. Past work spans HP, Honeywell, Equinix, and National Funding.
Think of it like an orchestra: AI is the players, but there's a conductor in front of it — a seasoned operator setting the score and keeping every part in time. Soro Futbol Academy is the music. AI does the heavy lifting on drafts so the engine moves fast and stays consistent, but every piece gets human direction and review. AI-first, not AI-only — an operator, not just an algorithm.
The Blueprint is approved section by section, then it gets built. Optimized for one outcome: a steady flow of booked training sessions.
Sign off on the pillars, the launch sprint, and the managed tech-stack build spec. This is the green light.
Gateway landing page, booking flow, and the inquiry→booked-session sequence go live. Spark Start gets execution running in month one.
Publish on cadence, watch which posts actually book sessions, and review every quarter.
Companion deliverables: sample landing page · sample social & email blueprint · managed tech-stack build spec. All in this package.