Everything from the discovery meeting: a 5-minute strategy deck to walk through together, the opportunity audit and Blueprint behind it, two sample deliverables built on your actual coaching story and footage, and the managed-tech-stack build spec. Optimized for one outcome — a steady flow of booked training sessions.
The skimmable, presented front door — meant to be walked through together, not read cold. The thesis, what we found, why a hub-and-spoke content system actually works, the six pillars we're proposing (as discussion points, not a finished decision), the 90-day plan, and the investment.
Open the strategy deck →The full teardown of sorofutbol.com and Instagram — six specific gaps, what each one costs, and the fix already scoped in this package. The evidence behind the pitch.
Open the audit →The full strategy: where Soro Futbol Academy is today, the audience & messaging framework, six content pillars with real content-angle examples, a launch backlog & gap analysis, a 12–18 month calendar, standard pricing, and the founder story behind 9xNine.
Open the Blueprint →Your real logo, the three-color system (navy, jersey pink, academy neon yellow), typography, voice, and a mood board sourced from your live site, Instagram, and real training photos. Every other file inherits these tokens.
Open the brand guide →Every planned piece of content, across all six pillars, scored and prioritized — the operational depth behind the pillar summaries. Tune the weights live; Priority Score and Tier recompute in the browser.
Open the backlog →A branded landing page for parents: real training programs, Coach Ray's story, a place for the reviews the current site is missing, and a free-evaluation booking form.
Open the landing page →A pillar-rotated week of organic social built from existing Vimeo footage, plus the five-email inquiry→booked-session sequence — the motion that catches every DM and follow.
Open the mockups →The documented configuration to provision: gateway page, booking form and calendar, pipeline & lifecycle stages, six automations, tracking, and the build sequence for Month 1.
Open the build spec →How to use this package: start with the strategy deck — it's built to be walked through live, not read cold. The opportunity audit and Blueprint are the depth behind it; the two samples show what the Blueprint produces in practice; the build spec is the engine that runs it. Next step: react to the six pillars in the deck, then we fold that feedback into the full build.